I’m not the only one who misremembers the title of Marshall McLuhan’s famous book about how electronic technology is reshapting patterns of social interdependence.
As I’m packing up my books, I come upon a paperback book dated March, 1967 entitled The Medium is the Massage, by, yes, Marshall McLuhan. Well, dagnabit, lookit that — its MASSAGE, not MESSAGE, as so many of us misremember.
What a difference a vowel makes.
Back in 1967 this paperback book cost me $1.45. Ah, those bygone days.
I’m not misremembering that it’s Father’s Day. But my Dad died more than 20 years ago, and I’ve posted about him many times before.